Google’s Firebase A/B testing service allows them to test the app’s UI and features. Aliyah should use this tool before incorporating conversion numbers boosting features.
- Optimize 360
- Web Vitals
- Firebase A/B Testing
Correct answer is: Firebase A/B Testing
Firebase A/B testing tool lets the team see how effective the personalization features are for your new smartphone app before going live. You can read more about this tool here.