Home » Mobile Experience Certification Exam » Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

Google’s Firebase A/B testing service allows them to test the app’s UI and features. Aliyah should use this tool before incorporating conversion numbers boosting features.

  • SplitMetrics
  • Optimize 360
  • Web Vitals
  • Firebase A/B Testing

Correct answer is: Firebase A/B Testing

Firebase A/B testing tool lets the team see how effective the personalization features are for your new smartphone app before going live. You can read more about this tool here.

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