Omnichannel customers frequently engage with a product or service digitally several times prior to buying.
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service at the store versus digitally
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers interact with a product or service digitally multiple times before purchasing
The correct answer is: Omnichannel customers interact with a product or service digitally multiple times before purchasing
Explanation: In today’s digital age, shoppers have evolved into what we term as omnichannel consumers. This breed of buyers is characterized by their habit of repeatedly interacting with products or services in the digital realm before taking the purchase plunge. Not limited by platform, omnichannel consumers seamlessly transition between online and offline shopping, and notably, they generate a disproportionately large chunk of total sales.