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What’s the benefit of utilizing pickup later?

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Pickup later allows promotion of products not immediately available in-store but can be ready for pickup in a few days.

  • Lets you show products that are displayed in your store but are not available for immediate purchase
  • Lets you show products that haven’t been released yet
  • Lets you show products that are available for pickup outside your store
  • Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

The correct answer is: Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

Explanation: The “pickup later” option is a boon for retailers and shoppers alike. While products might not be available for immediate pickup, they can be reserved and fetched for store pickup in a matter of days. This bridges the online to offline shopping experience seamlessly. What sets “pickup later” apart from other local inventory ad solutions is its efficiency: there’s no need for comprehensive inventory data, making it a potent tool that leverages stores as an omnichannel asset.

Read more here: https://support.google.com/merchants/answer/9817815

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