Last Updated on 1 year ago by School4Seo Team

Local Inventory Ads amplify your reach to nearby shoppers, highlighting in-store items, including best sellers and discounted products.

• You can set up and drive foot traffic at your location using location extensions.
• You can set up keyword targeting in your campaign to reach the right customers at the right time.
• You can generate leads by encouraging customers to sign up for a monthly newsletter.
• They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.

The correct answer is: They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.

Explanation: Local Inventory Ads (LIA) bridge the gap between online browsing and in-store shopping. When users click on an ad featuring local products, they’re directed to a local storefront, either on a Google-hosted page or an omnichannel landing page if your site qualifies. Here, they can view in-stock items, store hours, and directions. LIA seamlessly integrates across the Business Profile, Merchant Center, and Google Ads, necessitating a product feed in GMC. The prime benefits? Broadening audience reach, bolstering in-store campaigns, and optimizing inventory without resorting to steep discounts.

Read more here: https://support.google.com/google-ads/answer/3057972