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What benefit does the pickup later option offer?

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Pickup later promotes items not in-store but available for pickup soon.

  • Lets you show products that are displayed in your store but are not available for immediate purchase
  • Lets you show products that are available for pickup outside your store
  • Lets you show products that haven’t been released yet
  • Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

The correct answer is: Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

Explanation: “Pickup later” is a unique solution bridging the gap between online browsing and offline shopping. It allows businesses to market products not immediately in-store, but ready for collection in a short timeframe. This not only creates a streamlined online-to-offline customer journey but also positions physical stores as vital omnichannel assets. A standout advantage is that, unlike many local inventory ad tools, “pickup later” eliminates the need for exhaustive inventory specifics.

Read more here: https://support.google.com/merchants/answer/9817815

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