Performance Max’s key benefit for in-store goals is its goals-based approach, which is tailored to maximize offline marketing objectives.
- Customizable campaign settings to meet specific business goals
- Manual controls for stronger performance
- Goals-based for maximizing your offline marketing goals
- Automed budget to optimize on performance
The correct answer is: Goals-based for maximizing your offline marketing goals
Explanation: The essence of Performance Max for store goals is its evolution from traditional Local campaigns, centered around simplicity and driving in-store outcomes. It empowers businesses to tap into potential consumers across Google’s vast platforms, targeting those inclined to make physical store visits. This is essential in driving optimal ROI for varied locations. The pivotal characteristic of Performance Max? It’s all about setting distinct marketing objectives as its core target, and relying on Google’s adept machine learning to seek out your potential shoppers across platforms like YouTube, Display Ads, Search, Maps, and more.