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You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?

You should use Customer Match if you want to re-engage with people from your CRM database that bought something from your website in the past six months.


  • Affinity
  • Custom Affinity
  • In-Market
  • Customer Match

Correct answer is: Customer Match

The way Customer Match works is simple: upload data, match the data, then create audience lists. Let’s take a closer look at each step. Google takes the information you provided and compares it with the contact information for Google accounts, creating a list of matches. Your audience list is created based on the matches!

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