You should use Customer Match if you want to re-engage with people from your CRM database that bought something from your website in the past six months.
- Affinity
- Custom Affinity
- In-Market
- Customer Match
Correct answer is: Customer Match
The way Customer Match works is simple: upload data, match the data, then create audience lists. Let’s take a closer look at each step. Google takes the information you provided and compares it with the contact information for Google accounts, creating a list of matches. Your audience list is created based on the matches!
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: Intent audiences
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