Last Updated on 2 years by School4Seo Team
Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.
- Custom Affinity audiences
- Consumer audiences
- Qualified audiences
- In-Market audiences
The correct answer is: In-Market audiences
If Leigh’s client asks her to reach highly qualified consumers ready to make a purchase, Leigh should use in-market audiences. In-market audience segments enable you to reach people who have indicated an intent to purchase.
Explanation: If you’re looking to target people who are actively considering buying certain products or services in the near future, using in-market audience segments is a recommended solution. These segments allow you to reach consumers who have shown intent to purchase, are in the right mindset, and are new potential customers. In-market segments are particularly useful for performance advertisers seeking conversions from likely buyers and reaching consumers close to making a purchase. This approach is ideal for driving new, incremental customers to your website and engaging with customers who are further down the consideration funnel.
- Learn more here: Skillshop Video Certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: Intent audiences
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