Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

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Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  • A) Update the inventory by removing certain products
  • B) Subdivide the product group and move budget allocation to the best performing products
  • C) Add promotional text that says “Best selling” to the ad group
  • D) Increase the maximum cost-per-click (max. CPC) bid for all products

The correct answer is:

  • B) Subdivide the product group and move budget allocation to the best performing products

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