- Shopping ads are manually generated.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by product groups.
The correct answers are: Shopping campaigns are organized by product groups and Shopping campaigns rely on product information instead of keywords.
Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
You don’t have to manually create Shopping ads. Google will automatically use the product info added through Merchant Center to generate the ads for you. Both the product info in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
You can organize your product inventory into product groups within Google Ads. Product groups give you the ability to bid more for a subset of products that are more profitable.
Chapter 5 – Identify the Right Shopping Campaign Type
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