Last Updated on 3 weeks by School4Seo Team
The two ad formats available on a Performance Max campaign but not on a Standard Shopping campaign are:
- Responsive Display Ads
- Gmail Ads
The correct answers are: Responsive Display Ads and Gmail Ads
Performance Max campaigns, unlike Standard Shopping campaigns, offer two unique ad formats: Responsive Display Ads and Gmail Ads. Responsive Display Ads appear on the Google Display Network, which includes various websites and apps that display Google Ads. On the other hand, Gmail Ads appear directly within users’ Gmail accounts. These options extend your reach, serving ads in more relevant and diverse digital environments, and unlocking new audiences across all Google channels and networks.
Read more here: https://support.google.com/google-ads/answer/2454022