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Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

The correct answers are: Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS)

Standard Shopping campaigns provide advertisers with more controls around bidding, targeting, and product groups. These are the bidding strategies that you can use in your Standard Shopping campaign:

  • tROAS (advised)
  • Available: eCPC, Max Clicks, Max Conversions, Manual CPC
  • Store visit optimization

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