Last Updated on 2 months by School4Seo Team
If you work at a global company that ships products around the world and would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland, Shopping ads can be served by any Comparison Shopping Service (CSS) that you work with.
You work at a global company that delivers products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Shopping ads can be served by Google My Business.
- Shopping ads can be served by one Comparison Shopping Service (CSS).
- Shopping ads can be served by Google Merchant Center only.
- Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
- By Google Merchant Center only
- By one Comparison Shopping Service (CSS)
- By Google My Business.
- By any Comparison Shopping Service (CSS) you work with
The correct answer is: Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
Explanation: Shopping ads can be served by any Comparison Shopping Service (CSS) that you work with.
Due to European Commission rulings, Google Shopping ads in the EEA and Switzerland are served through Comparison Shopping Services. Retailers must partner with a CSS to participate. This ensures fair competition. Google Shopping is also a CSS, but retailers can choose others. By using a CSS, your Shopping ads gain visibility across various platforms, reaching a wider audience within those regions. This is a regulatory requirement for Shopping ads in those specific areas.
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