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Home » Google Shopping Advertising Exam Answers » Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.
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Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.

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  • Product Shopping Ads
  • Local Inventory Ads
  • Responsive Display Ads
  • Gmail Ads

The correct answers are: Responsive Display Ads and Gmail Ads

Explanation: Performance Max campaigns offer advertisers enhanced reach by serving ads across various Google channels and networks. While Standard Shopping campaigns can display ads on Google Maps and the Google Display Network, Performance Max campaigns have the added capability of serving Responsive Display Ads and Gmail Ads. This broader spectrum of ad formats ensures that businesses can effectively reach potential customers across a diverse range of platforms, tapping into new audiences and driving better performance.

Read more here: https://support.google.com/google-ads/answer/2454022

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