- Awareness
- Lead Generation
- Mobile App
- Online Sales
The correct answer is: Online Sales
Explanation: Performance Max for Retail targets the marketing objective of Online Sales. It is a goal-based campaign that uses Google’s AI and machine learning to optimize ads to drive online sales, matching them with the right customers at the optimal time. In addition to extending reach across Google’s ad inventory, Performance Max provides valuable insights into customer preferences and can even help discover unexpected but valuable audiences to enhance first-party data.