- Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
- Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.
- Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
- Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
The correct answer is: Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
Standard Shopping and Performance Max campaigns differ in their customer reach strategies. Standard Shopping campaigns offer more control over bidding, targeting, and product groups, providing a more targeted reach. On the other hand, Performance Max campaigns use AI technology to target multiple goals within a single campaign, reaching a broader audience across Google’s inventory. They adjust according to specified conversion value rules and use unique content to drive performance.
Read more here: https://support.google.com/google-ads/answer/2454022