- Assets
- Enable enhanced conversions
- Keywords
- Product feed in Merchant Center
The correct answer is: Product feed in Merchant Center
Explanation: Before launching a Performance Max campaign, it’s crucial to configure a product feed in Google Merchant Center. The feed should contain required attributes like image, price, and product name. Once the feed is set up and approved, and the Merchant Center account is linked to Google Ads, you can commence the Performance Max campaign. It is also advisable to enable enhance conversions for better outcomes.
Read more here: https://support.google.com/merchants/answer/12446595