- Enable enhanced conversions
- Keywords
- Assets
- Product feed in Merchant Center
The correct answer is: Product feed in Merchant Center
Explanation: Before launching a Performance Max campaign, one must set up a product feed in Google Merchant Center. This feed provides necessary product details like image, price, and product name. Once created, this Merchant Center account must be linked to Google Ads. To ensure a smooth launch, ensure the product feed is approved and meets all ad specifications. Remember, the campaign’s success largely relies on these primary inputs.
Read more here: https://support.google.com/merchants/answer/12446595
See this article: https://school4seo.com/google-shopping-advertising-exam/policies-and-other-key-requirements-to-run-the-shopping-ads-successfully/