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Home » Google Shopping Advertising Exam Answers » Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
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Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.

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  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

The correct answer is: Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.

Explanation: Performance Max campaigns serve as a one-stop solution for reaching audiences across Google’s vast platform without having to create separate campaigns for each channel. The campaign utilizes Google’s AI and machine learning to deliver the right ad at the right time based on your marketing objectives. Whether your goal is online sales, offline sales, omnichannel sales, or new customer acquisition, Performance Max automatically allocates your budget across channels based on performance. This dynamic approach provides untapped revenue opportunities and more efficient targeting.

Read more here: https://support.google.com/google-ads/answer/10724817

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