- Assets
- Keywords
- Enable enhanced conversions
- Product feed in Merchant Center
The correct answer is: Product feed in Merchant Center
Explanation: Launching a Performance Max campaign necessitates preliminary configuration of a product feed in Google Merchant Center. This feed should include requisite attributes like image, price, and product name. The Merchant Center account must then be linked to Google Ads. Ensuring your product feed in Merchant Center is approved and your assets meet ad requirements are essential steps to initiate a Performance Max campaign. Additionally, enabling enhanced conversions is recommended for optimal results.
Read more here: https://support.google.com/merchants/answer/12446595