Last Updated on 1 year ago by School4Seo Team

The two bidding strategies that you can use in your Standard Shopping campaign are Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS).

• Maximize conversion value
• Viewable cost per impression (CPM)
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)

The correct answers are: Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS)

Explanation: Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS) are valid bidding strategies for Standard Shopping campaigns.

eCPC is a semi-automated strategy that adjusts manual bids to maximize conversions. tROAS is a Smart Bidding strategy that automatically sets bids to achieve a target return on ad spend. These options provide flexibility, allowing advertisers to choose between manual control with some automation (eCPC) or fully automated bidding based on a desired return (tROAS). They cater to different campaign goals and levels of automation preference, making them suitable choices for Shopping campaigns.

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