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If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

The correct answers are: Enhanced cost-per-click (eCPC) and Target return on ad spend (tROAS)

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