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To maximize performance, how should you set up your Smart Shopping campaigns?

  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

The correct answer is: Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. To maximize performance, it’s recommended that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

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