Last Updated on 1 month by School4Seo Team
Custom Intent targeting option is best for influencing consideration.
- Custom Affinity
- Demographics
- Remarketing
- Custom Intent
The current answer is Custom Intent
Explanation: Custom Intent targeting is best for influencing consideration. This option allows you to target users actively researching or considering specific products or services by defining keywords, URLs, and apps related to their intent. By creating a custom intent audience, you can show relevant ads to users who are further down the purchase funnel, actively comparing options and making decisions. This targeting method goes beyond broad interest categories, enabling you to reach users with highly specific messages that align with their current research. It’s ideal for influencing consideration by positioning your brand as the solution during their decision-making process.