Last Updated on 1 week by School4Seo Team
- Alleviates the strain on marketing resources by creating manual tasks.
- Tailors bids to each machine, using relevant signals present at auction time.
- Considers new and old signals to evaluate repeat user intent.
- Algorithmically helps set the appropriate bid for each and every auction.
The correct answer is: Algorithmically helps set the appropriate bid for each and every auction
Explanation: Machine learning in Google Ads, particularly through Smart Bidding strategies, algorithmically sets appropriate bids for each auction by analyzing vast amounts of data. This enables more accurate predictions about various factors that influence ad performance, such as user behavior and contextual signals. By leveraging these insights, machine learning helps optimize bids in real-time, enhancing the effectiveness of advertising campaigns. support.google.com