Home » Google Display Advertising Exam » If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

Last Updated on 1 week by School4Seo Team

  • Maximize conversions
  • Maximize clicks
  • Enhanced cost-per-click (eCPC)
  • Target impression share

The correct answer is: Target impression share

Explanation: When an advertiser’s primary campaign goal is to enhance visibility, the Target Impression Share bidding strategy in Google Ads is particularly effective. This automated strategy adjusts bids with the aim of displaying your ad in specific positions on the search results page, such as the absolute top, top, or anywhere on the page. By setting a desired impression share and specifying the preferred ad placement, advertisers can ensure their ads achieve the intended visibility levels. support.google.com

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