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Which factors should an advertiser consider when deciding on a bidding strategy?

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User journey complexities, performance, and auctions are the factors that an advertiser consider when deciding on a bidding strategy.


  • Customer search history, competition, and conversions
  • Ad schedule and budget
  • Results, targeted locations, and purchase history
  • User journey complexities, performance, and auctions

The correct answer is: User journey complexities, performance, and auctions

When deciding on a bidding strategy an advertiser considers User journey complexities, performance, and auctions. Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind.

  • Performance
  • Auctions
  • User Journey Complexities
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