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Home / Google Display Advertising Exam / Which bidding strategy should use you if you want to increase revenue from your ad spend?

Which bidding strategy should use you if you want to increase revenue from your ad spend?

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  • Google Display Advertising Exam – All Q&As
  • * Updated on 06-Nov-2018
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Which bidding strategy should use you if you want to increase revenue from your ad spend?
  • Maximize clicks
  • Target return on ads spend (ROAS)
  • Enhanced cost-per-click (ECPC)
  • Target cost-per-action (CPA)

Correct Answer is:

  • Target return on ads spend (ROAS)

Explanation: Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

Read more here: https://support.google.com/adwords/answer/6268637

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