Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign.
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
- Performance, auctions, and user journey complexities
The correct answer is: Performance, auctions, and user journey complexities
Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind. 1. Performance, 2. Auctions, 3. User journey complexities
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?