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Home » Google Display Advertising Exam » Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Last Updated on 1 month by School4Seo Team

Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.


  • Affinity Audiences
  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing

The correct answer is: Dynamic Remarketing

Explanation: Dynamic remarketing will best suit Darren’s marketing goal.

Dynamic remarketing shows users ads featuring the specific products they viewed on Darren’s website. This personalized approach reminds potential customers of their interest and encourages them to complete the purchase. By displaying ads with the exact products they considered, Darren increases the relevance of his ads, making them more effective in driving sales. This targeted strategy capitalizes on existing interest, maximizing the likelihood of conversions and achieving Darren’s goal of selling those specific products.

Darren’s marketing goal is to target those people who viewed specific products on his website and left without purchasing them. Now he wants to create a Google Display Ad to drive sales of those exact products. Dynamic Remarketing will best suit Darren’s marketing goal.

You can achieve great performance by showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.

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