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Home » Google Display Advertising Exam » Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Last Updated on 1 month by School4Seo Team

Drive action is the most likely reason Claire decided on remarketing using a Google Display Remarketing campaign.


  • Influence consideration
  • Increase clicks
  • Build awareness
  • Drive action

The correct answer is: Drive action

Explanation: Drive action is the most likely reason Claire decided on remarketing using a Google Display Remarketing campaign.

Remarketing is highly effective for driving conversions. It targets users who have already interacted with Claire’s website or app, indicating existing interest. These users are more likely to complete a desired action, such as making a purchase, signing up for a newsletter, or downloading an app. By showing relevant ads to these warm leads across the Display Network, Claire can re-engage them and prompt them to take the next step. This targeted approach leverages past interactions to increase the likelihood of conversions, making it a powerful tool for achieving “drive action” objectives. It’s about capitalizing on existing interest to boost sales and desired user behaviors.

Claire wants to drive action like getting sales or leads using the Google Display Remarketing campaign. That is why she decided on remarketing.

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