Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?
- Pages / Visit
- Page Value
- Ecommerce conversion rate
- Bounce rate
The Correct Answer is:
- Ecommerce conversion rate
Explanation: Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.
You can read more here: https://support.google.com/analytics/answer/6014872?hl=en
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