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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

• Bounce rate and average session duration
• Pageviews and revenue
• Pageviews and bounce rate
• Revenue and average order value

The Correct Answer is:

•  Revenue and average order value

 Explanation: The following KPIs (Key Performance Indicators) are commonly used by business in your industry:

• ROI YoY (Return on investment, year over year)
• CPA YoY (Cost per acquisition, year over year)
• ROAS YoY (Return on advertising spend, year over year)
• Average transaction value growth YoY
• Revenue per product / route / hotel

 You can read more here: https://support.google.com/analytics/answer/6155521?hl=en

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