Conversion rate with one unique and one repeated with purchase

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  • Google Analytics IQ Exam – All Q&As
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Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

  • 200%
  • 33%
  • 50%
  • 0%
  • 100%

 The Correct Answer is:

  • 100%

 Explanation: Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.

You can read more here: https://support.google.com/analytics/answer/2679221?hl=en

A visitor on my website helped me to correct this answer. His name is mentioned in the comment.

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2 thoughts on “Conversion rate with one unique and one repeated with purchase”

  1. A site’s ecommerce conversion rate is defined as the total number of transaction divided by total visitors. So, the above scenario we have 2 visitors and 2 transactions – this makes 100%.

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