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Home » Google Analytics 4 Exam » What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

Last Updated on 1 month by School4Seo Team

  • Analytics SDK
  • Firebase SDK
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  • Analytics tag

The correct answer is: Analytics tag

Explanation: You need to implement the Analytics tag first.

The Analytics tag, a snippet of JavaScript code, is placed on every page of your website. This tag collects data about user interactions, such as page views, clicks, and session duration. Without this tag, Google Analytics cannot gather any data. The tag sends this data to your Google Analytics property, where it is processed and displayed in reports. Therefore, the Analytics tag is the foundational element required to begin tracking and analyzing website traffic and user behavior.

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

Read more here: https://support.google.com/analytics/answer/6086097

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