Last Updated on 5 years ago by School4Seo Team

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

• It’s obvious on the landing page that she’s selling greeting cards
• Some of her keywords are on the landing page
• The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
• When people click the ad, they’re taken to the get-well category

The correct answer is: When people click the ad, they’re taken to the get-well category

Explanation: Zoe has a website selling customizable electronic greeting cards. When people click the ad, they’re taken to the get-well category. This could be interfering with her getting the most possible conversions.