You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
- Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
The correct answer is: Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
While managing a successful Google Ads campaign, you should choose automated bidding. Setting the appropriate bid is a complex but essential challenge.
Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
- Learn more here: Skillshop Search Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?
