The strategic use of different marketing channels affects:

The strategic use of different marketing channels affects:

  • payment methods
  • the average amount of each sale
  • target-customer demographics
  • online purchase decisions

The correct answer is:

  • online purchase decisions
  • Google Search Advertising Exam – All Q&As
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Explanation: The strategic use of different marketing channels affectsonline purchase decisions. “We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.”

Read more here: https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/arts-and-entertainment/large/generic-paid-search