identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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It is important to identify specific goals for an Google Ads campaign, so that the advertiser can then:

  • Bid separately for each ad variation based on its performance.
  • Make strategic changes to the account to improve performance.
  • Upload goals to the “Advertising Goals” section in their account.
  • Manually increase clickthrough rate (CTR) to improve performance.

The correct answer is:

  • Make strategic changes to the account to improve performance.

Explanation:

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You can read more here: https://support.google.com/Google Ads/answer/1722036?hl=en
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