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Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses

  • Imagery
  • Optimization
  • Specialization
  • Navigation
  • Landing pages

Correct answers are: Navigation and Landing pages

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, Bartholomew should focus on the Landing page and Navigation.

When designing a great mobile experience, you should focus on these areas. Always 1. Design the landing page to capture attention and 2. Design for easy navigation. After grabbing a user’s attention through the Landing page of LogoMaker.com, your next goal should be to have them take action in the form of engaging, searching, or viewing graphic logo design services. Always remember your Landing pages should perform well to drive user action.

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