If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • highest maximum cost-per-click (CPC) bid.
  • most historical data in the account.
  • best Quality Score.
  • highest Ad Rank.

The correct answer is:

  • highest Ad Rank.
  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation:  If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the highest ad rank. When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.
Read more here: https://support.google.com/Google Ads/answer/2756257?hl=en

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