Last Updated on 4 years by School4Seo Team

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

• Put special characters in the ad headline
• Put the ad headline in all capital letters
• Include his keywords in the ad text
• Include his business address in the ad text

The correct answer is: Include his keywords in the ad text

Explanation: Dustin should write a great text ad to include his keywords in that. It will get people’s attentionwhen they’re searching on Google. It will help him to generate the most clicks. Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”

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