Last Updated on 4 years by School4Seo Team
Broad match type keyword would help Barbara reach the most search queries that potential clients are using.
- Phrase
- Exact
- Broad-match modifier
- Broad
The correct answer is: Broad
When she wants to get her ads in front of a wider audience and also make sure she isn’t missing any search terms her customers might be using, she uses the broad match. Broad match shows ads if a keyword (or any variations like misspellings, synonyms, or related searches) are included in a user’s search terms
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Manage which searches prompt your ads
