Last Updated on 4 years by School4Seo Team

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

• Lower bids on keywords with a low clickthrough rate (CTR)
• Change keyword match types from exact match to phrase match
• Make changes to improve the components of Quality Score
• Review impression share data to identify missed opportunities

The correct answer is: Make changes to improve the components of Quality Score

Explanation:  An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. It is suggested to Make changes to improve the components of Quality Score. This couldincrease AdRank. Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.

Read more here: https://support.google.com/Google-Ads/answer/1722122

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