Last Updated on 4 years by School4Seo Team

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand whether potential customers find his ads appealing
• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can get an idea of how many people double clicked his ads

The correct answer is: He can better understand whether potential customers find his ads appealing

Explanation: Your client should evaluate the number of clicks on his search ads relative to the number of impressions received. He can better understand whether potential customers find his ads appealing. Tracking statistics like clicks and impressions is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals. You can better understand whether you ad is appealing enough to attract your potential customer.

Read more here: https://support.google.com/google-ads/answer/2404037

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