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Home » Google Ads Creative Certification » You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

Last Updated on 4 weeks by School4Seo Team

If you want viewers to pay attention to the entire ad. You should focus on the Audio element to help viewers better engage with the Video ads that you have created with the awareness objectives.

  • Call-to-action (CTA)
  • Supers
  • Color
  • Audio

The correct answer is: Audio.

Explanation: Audio: Poor audio can be very distracting and cause viewers to disengage quickly. If the audio is muffled, too loud, or has distracting background noise, it can definitely cause viewers to abandon the video.

Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.

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