Last Updated on 1 month by School4Seo Team

The correct way to set up keyword insertion in Google Ads for a Search campaign promoting sustainable socks, ensuring that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks” while using “sustainable socks” as the default phrase if the keyword can’t be replaced, is {keyword: sustainable socks}.

• {keyword: sports and dress socks}
• {keyword: sustainable} socks
• {keyword: sports and dress} socks
• {keyword: sustainable socks}

The correct answer is: {keyword: sustainable socks}

Explanation: {keyword: sustainable socks} is the correct syntax for keyword insertion with a default phrase.

This syntax tells Google Ads to insert the user’s search query into the ad text. If the query exceeds character limits or doesn’t fit, it defaults to “sustainable socks.” This ensures ad relevance while maintaining a fallback option. The curly braces and colon are essential for proper function. This allows for dynamic ad customization, improving relevance and click-through rates, while providing a safety net when dynamic insertion isn’t possible.