Home » Google Ads Creative Certification » You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

An action shot taken directly from the app will be helpful to develop assets for their app campaign. Being a manager of in-house marketing for a travel app company, you should use high quality images for the app campaign.

  • An aerial photo of a travel destination with the logo overlayed
  • An image of a plane in the sky with lots of blank space
  • A zoomed out image of travellers enjoying a destination
  • An action shot taken directly from the app

The correct answer is: An action shot taken directly from the app

Connect with your users by showing the App’s functionality. An action shot taken directly from the app assets follows guidance for standing out with high-quality images. The in-house marketing team should use that image as an asset for their app campaign.

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