Home » Google Ads Creative Certification » Which technique should you use when creating a video ad with an awareness objective?

Which technique should you use when creating a video ad with an awareness objective?

You should make people core to the story and be different, yet simple. This technique helps to cover the awareness objectives when creating a video ad.

  • Let the product shine, and be different, yet simple.
  • Let the product shine and put the brand front and centre.
  • Make people core to the story and keep branding subtle.
  • Make people core to the story and be different, yet simple.

The correct answer is: Make people core to the story and be different, yet simple.

Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.

Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates a connection quickly.

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