Home » Google Ads Creative Certification » You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

If you’re creating a video ad to generate leads for a phone repair service, you should introduce the product or problem, then follow up with a relevant call-to-action. This is how you should present the ask for viewers to take action.

  • Humanize the ad with customer testimonials.
  • Convey multiple messages to resonate with the masses.
  • Provide multiple options for how viewers can take action.
  • Introduce the product or problem, then follow up with a relevant call-to-action.

The correct answer is: Introduce the product or problem, then follow up with a relevant call-to-action.

Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are creating a video ad to generate leads for a phone repair service, make sure to introduce the product or problem, then follow up with a relevant call-to-action.

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