If you’re creating a video ad to generate leads for a phone repair service, you should introduce the product or problem, then follow up with a relevant call-to-action. This is how you should present the ask for viewers to take action.
- Humanize the ad with customer testimonials.
- Convey multiple messages to resonate with the masses.
- Provide multiple options for how viewers can take action.
- Introduce the product or problem, then follow up with a relevant call-to-action.
The correct answer is: Introduce the product or problem, then follow up with a relevant call-to-action.
Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are creating a video ad to generate leads for a phone repair service, make sure to introduce the product or problem, then follow up with a relevant call-to-action.